No Royal Road: Finding and Following the Natural Pathways in Advocacy Evaluation

The Center for Evaluation Innovation

By Jim Coe and Rhonda Schlangen

As efforts at driving change become more diffuse, involve more actors, and have more transformational goals, we need a radically different approach to thinking about and assessing what effective advocacy looks like. Clear answers and simple tools are appealing, but they ultimately won’t result in good representations of reality or provide the knowledge advocates need. This brief proposes adjustments for how we think about and approach advocacy monitoring, evaluation, and learning.

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