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A Campaign Approach to Disseminating Advocacy Evaluations
American Evaluation Association AEA365: Tip-A-Day for Evaluators
By Rhonda Schlangen, Julie Tumbo, and Ben Awinda
This blog post summarizes lessons from our experience using a campaign approach to disseminating advocacy evaluation findings. We designed the Mwanaharakati (“Activist”) Campaign to share advocacy evaluation case studies and involve civil society actors, particularly those in Tanzania, in conversations about the case studies and use of the information to advance their own advocacy work.